When I first sat down to write a Shopify Review I was a firm Bigcommerce fan and Shopify was very new and small. Shopify struggled with pricing issues and Bigcommerce had a tremendous marketing budget.
Fast forward 10 years (yes, I have been doing e-commerce platform reviews that long) and Shopify is the clear leader – just look at the Google Trend difference in interest over the past 14 years for both platforms.
Shopify Review by the numbers
100,000 active stores.
4 minutes average wait time for support.
10-minute setup and install.
15,000 active apps to extend it.
4500 themes in the theme store.
Very simple by default. No filler, no bloat. The user interface is clean and easy to understand.
If you want a feature that isn’t there, install an app. With the massive growth of Shopify in the last decade, nearly all software provider’s and solutions integrate with it.
Free Shopify Tools
Shopify has put together a long list of free tools to help you get your small business website online fast without expensive designer’s, developers and other experts. You can see the full list at https://www.shopify.com.au/tools
The app vetting process occasionally fails and dud apps get approved. Check the reviews and you will be right.
Shopify Wholesale sucks. Sorry to say, I have tried all the apps and every configuration and never found a way to sell to customers and businesses on the same site. Most versions of the apps (including the most popular one from Bold Apps) just add hidden variants of your products and add mess to your product URLs. If you just don’t care about your SEO (and some sites and brands don’t need to) you won’t have an issue. Personally – it drove me nuts – I upgraded one store to Shopify Plus and the other’s I created two separate stores.
|Feature||Basic Shopify||Shopify||Advanced Shopify|
|Sell Digital products||Yes||Yes||Yes|
|Abandoned cart saver||No (but Shopify Apps are available)||Yes||Yes|
|Real-time carrier shipping||No||No||Yes|
|Support 24/7||E-Mail, Open Chat, Telephone||E-Mail, Open Chat, Telephone||E-Mail, Open Chat, Telephone|
|Additional Transaction Fee||Shopify Payments: 0 / External Gateway: 2%||Shopify Payments: 0 / External Gateway: 1%||Shopify Payments: 0 / External Gateway: 0.5%|
|Pricing||$29 / month||$79 / month||$299 / month|
|1 Year||$312 |
($26 / month)
($71 / month)
($266 / month)
($23.25 / month)
($63.25 / month)
($235 / month)
($21.75 / month)
($59.25 / month)
($219 / month)