Templates and Design
Products and Inventory
Marketing Tools and Integrations
Ease of Use
There is this vicious rumor I hate Magento and my Magento Review will be scathing. It’s not. It’s a bit rough but that’s because I find it easier to shoot from the hip rather than sugar coat things and deal with unhappy mislead business owner’s.
Magento works. That’s basically where the good news ends.
Problems with Magento
On standard web hosting it is very slow. The back end for managing your store and the front end for visitors. It can be fixed with upgraded hosting and proper configuration, but out of the box for the average business the speed will be a show stopper.
It was designed for very large stores with multiple store fronts and tens of thousands of products. Simply adding a few products to a store in a couple of categories is an overwhelmingly complicated process for small to medium online businesses.
That’s it really. The themes are powerful, relatively cheap or free, there are plenty of options and features available or ready to plug in.
Magento is powerful software designed for organizations much larger than yours. Where Bigcommerce costs $30/month Magento costs $30,000 to buy. Everyone wants you to believe that the two are interchangeable but it really isn’t so. Magento Community Edition (the free version of Magento) is great for developer’s but not store owners. If you have good technical staff you won’t have issues but if like most companies now you have developers paid hourly it is a very expensive path to take with little benefit over a more affordable cloud based solution.
Should I use Magento?
Sorry if the links don’t work properly. Magento have weirdly asked me not to link to them because they don’t like that I don’t sing their praises.