A Sellers Delight
Templates and Design - 85%
SEO - 85%
Products and Inventory - 85%
Marketing Tools and Integrations - 85%
Ease of Use - 80%
Technical Support - 80%
3dcart powers some great websites and is a great alternative when the major shopping carts don't meet your needs
Let me set the stage before my 3dCart review starts. It is 2018, the two most dominant ecommerce platforms are locked in a head to head battle for market share. Business owners are being left in their wake. Torn between confusing Bigcommerce pricing and an “app store” model at Shopify that is inflating monthly prices far beyond reasonable many small and medium businesses are seeking an alternative.
Americommerce looked for a long time like it was going to be third party at the table but since it’s acquisistion it has been very quiet. Volusion is trying several new things including a free verison and an Enterprise style API driven product called Mozu. Core Commerce which I long touted as “next best” has been acquirred and it’s future is currently unknown.
Meanwhile a South Florida team that has been in ecommerce since the mid-ninties has been quietly beefing up thier software, adding features that businesses and customers need and doing it without changing pricing, terms or adding hidden fees. Go figure. I have been trying to get this 3dCart review rewritten and updated since 2012 and it is with great delight I present you:
3dCart review – Updated for 2018
Why has this 3dCart review taken so long?
Fair question. They deserved more attention. Bigcommerce and Shopify moved the goal posts so much in recent years in a bid to be top eccomerce platform that honestly it became all consuming. It became a sport of them and every one else. Plenty of carts have come and gone during the SaaS-Commerce wars of 2014 and 2015 – 3dcart just kept doing what they do best and have been picking up customers as people abandoned ship.
Earlier I made a big deal about pricing. I was right to. Consistent and reliable pricing is as important to store owners as it is to me as a consultant. If i tell someone that a solution will cost then $80/month I need to be confident that at the end of the first month they only get billed $80. Shopify can make this hard because some functionality that you may need might need to be bought as an app with additional charges. Bigcommerce pricing is so confusing right now that even their own sales people have a hard time articulating what your monthly bill will be.
3dCart pricing has barely changed since 2009. I kid you not. I checked old versions of their website. I know, I need a hobby. FYI – If you pay yearly you get a discount of about 15% and 3 months free.
3dCart – The Details
At this point you can leave and try 3dCart for free for 2 weeks
3dCart Pro’s and Con’s
- Sensible, Simple Pricing
- Lots of Features on all plans
- 24×7 USA based support
- Discounts, Coupons, Deals, marketing Email Blasts
- Abandonded Cart Functions for all
- Simplified onboarding wizrd to get you online fast
- Gift registry
- Affiliate Program
- Header and Footer Content areas on all categories and pages – no more SEO duplicate content issues!
- Template editor is a shocker (but FTP is an option)
- Email Editor is horrible – experts only
- Limited premium templates
- No product filtering (faceted search)
- Little known – more money needs ot be spent on marketing
3dCart Templates and Themes
I don’t know how to tackle this. I understand that looks are important but more often than not I see businesses spent months and months with designers and developers building an amazing looking site only to copy and paste product descriptions and images from manufacturer pages and kill any hope of traffic. BUILD A GOOD SITE FIRST, THEN WORRY ABOUT ALL THE FANCY DESIGNY BITS.
That said 3dCart has plenty of free and premium themes that look good and a developer would be easy to find to customise or build one from scratch. There is plenty of power underneath to make just about any design a reality if you are looking to invest in it.
Design aside 3dcart comes with all the usual widgets and carousel’s you will need to polish off your site and bring attention ot the products you want to sell.
Managing Products in 3dCart
Managing Orders in 3dCart
Marketing Tools in 3dCart
I can not speak highly enough of the range of marketing tools that 3dCart have put into each and every package. No limits for smaller businesses – so each and every 3dCart customer can get out there and compete to drive profit as high as possible.
Among my favourites are:
- Abandon Cart Savers/Email Reminders
- Groupon import for Gift certificates/Vouchers
- Product Upsell and Bundling
- Product Waiting Lists
- Customer Loyalty Rewards Program
Yes. This is a thing. it’s $999/month with a $299 setup fee. That is on par with the rest of the clolud based enterprise ecommerce platforms. The difference here is they publish the price. If you need more information while I get around to writting an post on Enterprise Ecommerce in the Cloud you can get that here. Hosted Enterprise Ecommerce because to be honest it is more marketing than anything. I have no doubt these companies can through enough tech at the highest paying companies to handle traffic and order volume but it seems that rather than bring software to Enterprise Grade what we have seen is a downgrade in the definition of what Enterprise is. If you see this screenshot it, I don’t think it will stay here very long. It’s a weirdly placed rant I need to post properly to get off my chest ;)
3dCart POS (Point of Sale)
Yes. POS 3dCart with all the trimmings is available with the right hardware. By all 3dCart reviews and testimonials the POS functionality is complete, useful and doesn’t get in the way. Everything you want really. Rather than reprint the marketing material watch the video or click here for more specific 3dCart POS information.
Really? Maybe I should delete this section. It seems spammy. If you are really looking for an alternative to 3dCart and happened upon this post I would say in order the following list of carts would be suitable to replace a 3dCart website. Bigcommerce – it has similar features and proce points but double check the pricing. Magento would work feature for feature but expect headaches up front as you learnt to drive your new website. Americommerce would be my go to cart because it matches features and prices most closely and has an agreeable template system and support infrastructure. To really recommend somethign I would need to know why you are leaving 3dcart though so your best bet at finding a 3dcart alternative would be contacting me with a little back story.
It is hard to look past the lack of shipping provider support which is a real shame because over all it is a solid shopping cart that looks good and is straightforward to use. If you are in North America definitely add it to your list to review – if you live anywhere else in the world skip it for now and look at Pinnacle Cart or BigCommerce.